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GLOSSARY OF LICENSING TERMS |
the process of leasing a legally protected property in conjunction with a product or a product line
a trademarked or copyrighted entity, which could be a name, likeness, logo, graphic, saying, signature, character or a combination of several of these elements
the owner or agent of the property
the renter of the rights, usually a manufacturer
a binding agreement between two or more persons that is enforceable by law
to perform or carry out a contract
the basic component of payment, a percentage of the licensee's sales of products
a required minimum royalty, which the licensee has to pay even in the face of total failure of the property.
a percentage of the guarantee that is paid upon execution of agreement
any trademarked assets, images, artwork or legal lines used on or for the licensee's product
image assets such as signatures, logos, numbers, and sponsors that are legally protected by the licensor
a change or addition to a contract which will have the same legal power as the original contract
the continuation of a contract that has expired or almost expired, dependent upon full payment of the guarantee
Now that you are familiar with the terms, continue on to see why you should Invest in Darrell.
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